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179 posts tagged “Data Study”.
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12 hours before Apple's keynote, sentiment had split three ways from leaks alone — plus a fourth story nobody expected. Reddit, X, TikTok, YouTube, Threads.
Video hosting splits by use case, not company size - JW Player skews toward publishers, Vimeo toward everyone else, independently confirmed.
Outbrain and Taboola both skew top-heavy toward major publishers, breaking the common assumption that they are low-quality-site tools.
PrestaShop shows a 19.5x tail-heavy skew - a new census-series record - and Salesforce Commerce Cloud explains its own flat number.
Klaviyo shows a 16.8x tail-heavy skew - the most extreme single rank-tier gradient found anywhere in this census series.
Cookie-consent tools split the same way everything else in this census does - enterprise CMPs skew top-heavy, self-serve ones skew tail-heavy.
Eight DNS providers split cleanly into enterprise vs. budget-default camps - the sharpest version of this pattern in the whole census.
Analytics tools split top-heavy vs. tail-heavy by product sophistication, not privacy - and a third of top sites show none at all.
Breaking down our census's CAPTCHA rate by vendor reveals a 16x rank-tier gradient - sharper than anything else in this series.
Drift skews sharply toward enterprise brands. Tawk.to and LiveChat skew toward small businesses worldwide. A third confirmation of one pattern.
A census of 20M US Google Maps listings: 16.93% are unreachable, but among real businesses it's 8.15% — and the pattern tracks whether customers walk in.
73.2% of reachable sites in our census use a free CA. The paid minority splits along the same top-heavy line as everything else here.
A US business averages 209 Google reviews in Nevada and 36 in Vermont. We tested tourism and migration, and both failed. The answer is the denominator.
Six phone numbers account for 166,191 US Google Maps listings. The phone field is a fingerprint: it finds whole networks of machines, and one dead chain.
Five obvious category searches return zero results across 3.19M US listings. And where the generic label does exist, it's a biased sample, not a small one.
Across 4,811 TikTok creators with 500K+ followers, 93.2% of distinct sounds are unique to one creator. The shared catalogue is production music, not the charts.
Two taxonomies on the same records: one matches real filmographies within a film, the other is a decorative tag. Here's the test that tells them apart.
A census of 19.5M US Google Maps listings and 1.34 billion reviews: the top 10% of businesses hold 85.9% — more concentrated than US household wealth.
7.85% of Next.js sites in our census still load jQuery, and the ones that do average a better traffic rank than the ones that don't.
Across 45,912 author pages, only 3.4% carry a working newsroom email — and outlets are almost never in the middle. They publish for everyone, or no one.
Cloudflare paired with a second CDN shows up on thousands of sites in our census, but the biggest pairing tells a different story than the other two.
CarMax, Autotrader, and Cars.com use different field vocabularies — one flips a brand ranking, another hides two-thirds of a marketplace's drivetrain data.
Rank-tier cut of email-provider signals in our 1M-site tech-stack census: two providers climb toward the top, one stays flat, one climbs toward the tail.
H&R Block dominates Google Maps at 22.8%. Its biggest rivals show up at 0.4% each — not because they're small, but because they're invisible.
One public company (Driven Brands) owns Take 5, Meineke, Maaco, and CARSTAR — four brands that read as unrelated auto shops.
One PE-owned conglomerate (Sonic + Arby's + Dunkin') controls 11.2% of US fast food listings — almost matching McDonald's 13.0% alone.
A TLD-level cut of our 1,000,000-site tech-stack census: .ai domains run Next.js at 6x the rate of .com, and even basic reachability swings by TLD.
We mapped 38,332 US hotels by website domain. Marriott, Hilton, Choice, Wyndham, and IHG combine for 58% — hidden behind dozens of unrelated brand names.
We mapped 62,892 US bank branches and 14,620 credit unions. Rural states have far more per capita than cities, and the 9 biggest banks are only 31% of listings.
We mapped 11,469 US cannabis dispensaries. Medical-only Oklahoma beats nearly every recreational-legal state — legal status barely predicts store density.
We mapped 42,506 US liquor retailers by state. Retail-control states average half the outlets of license states — Utah is last nationally at 1.94 per 100k.
Crawlora's Jobs remote_open rose from ~27k to 47,807 after free-text inference. Ashby flags ~59% remote; Workday ~2%. That gap is data quality, not the market.
A publisher labeled 'Generic' relabels its reprint year as publication year — explaining 96% of every Leather Bound book in a 20.9M-record Goodreads crawl.
We mapped Meijer, Publix, Wegmans, and WinCo state by state. Michigan and Florida each run ~2x their runner-up — real regional grocery monopolies, measured.
We stratified-sampled 208,621 Instagram business accounts across 7 follower bands. About 46% never picked a category Meta calls a mandatory setup step.
A suspicious pattern — dozens of managers capped at exactly 2,000 positions — turned out to be real. Here's the proof, and what's still trustworthy.
We tagged 190,589 GitHub developers by specialty. India leads only 2 of 9 domains; Nigeria's web3 tag rate over-indexes 7.8x, the biggest skew we found.
Cross-checking 44 top-selling games between Steam and PlayStation: an 11x sale-frequency gap, a real indie price markup, and lopsided exclusivity.
Across the 15 most insider-active US companies, zero of 1,934 Form 4 trades were open-market buys. Plus a busted Chime lockup theory and a fake 'net buyer.'
Four weeks on, "Flock camera" search held near its 12-month peak. Rising queries shifted from 100% definitional to policy, legal and lookup intent.
We read 1.4M+ PitchBook company profiles. Accelerators out-invest VC firms, buyout funds out-boomed venture in 2022–23, and the 'graveyard' isn't evenly spread.
We ranked 132M+ Google Maps listings by US county. LA tops the raw table at 409K — but sum New York's five boroughs and NYC actually leads by 20%.
Google Maps caps every search at ~120 results. Here's the real architecture behind a 132.2M-listing dataset: seeding, tiling, and three production incidents.
We mapped 7 retail chains across all 50 states by Google Maps listings. Raw counts favor Texas everywhere — per capita, Mississippi and DC actually lead.
10,000 TrustMRR listings, verified: AI beats SaaS on revenue too (not just hype), the median startup has $0 MRR, and bigger businesses sell for LOWER multiples.
We mapped 395,000+ churches by state and category. The Bible Belt leads clearly — and Utah's near-last rank exposed a real Google Maps taxonomy quirk.
Legacy banks hold 49.2M App Store + Google Play ratings at 4.83 stars vs. 41.9M at 4.74 for neobanks — but Venmo alone out-rates every single bank.
BBB's own data: 92% of rated businesses hold an A+, but that hides real signal — 68.7% A+ in Collections Agencies vs. 96.5% in Lawyers, a 27.8-point spread.
WhatsApp is 15 years old and still adds ~15.2M Google Play ratings a year, second only to ChatGPT and ahead of TikTok, Temu, and Threads.
Split our 1,000,000-site tech-stack census by Tranco rank: bot management and React frameworks concentrate at the top, WordPress dominates the tail.
Uber leads five delivery apps in combined ratings, but iPhone users cast most of them — DoorDash, Grubhub, Instacart and Lyft all skew iOS, Lyft by 26x.
We mapped 25,000+ funeral homes by state, then found 15.8% of a national sample secretly link to the same company website, under totally different names.
‘2 Locations’ leads the Jobs location facet at 16,306. Multi-site placeholders total 29,411—about 5.6% of open postings. Not a city ranking.
We cross-tabbed 616,627 Instagram profiles by profession. Verification swings 22.9%-71.0%, tracking how each profession entered our index, not fame.
Google Trends real-time board, 26 daily snapshots: ~96% of everything that ever cracks the top 50 shows up on exactly one sampled day, then never returns.
We mapped 3,517 US casino listings. Illinois and Montana's top rankings are mostly bar slot machines, not casinos — verified by reading the actual listings.
We mapped 8,705 US pawn shops. FirstCash and EZPAWN, the two public consolidators, capture under a third — and the density map lines up with unbanked America.
HBO's Lanterns scores 90/90 on Rotten Tomatoes and 72/7.0 on Metacritic — no critic/audience gap. The real story: most reviews are 2-day-old advance screeners.
We mapped 50,513 US self-storage facilities by website domain. The top public REITs combine for ~32-38% of listings — rivaling this series' banking findings.
We mapped 46,065 US vet clinics by state. Unlike funeral homes, no single company hides behind them — ownership is split across five visible chains instead.
We mapped Aldi and Lidl across 14 countries, then proved the 1960s Aldi Nord/Süd sibling split still divides Germany today — down to the exact historic line.
We mapped 234,908 US dentists. Aspen Dental shows up clearly at 2.87% — the industry's largest DSO shows up not at all, seemingly by design.
We mapped 240,000+ US hair salons and barbershops. Unlike every other industry in this series, over 90% is genuinely independent — chains never took over.
32,111 US dollar stores, 99.6% owned by just three companies. One was just sold to private equity, and has closed 350 stores in 10 months.
We mapped 44,043 US car washes. The 10 biggest PE-backed chains combine for just 21% of listings — and the flagship one, Zips, went through bankruptcy in 2025.
We mapped 145,798 gas stations and 62,025 EV chargers. ChargePoint alone accounts for ~42% of chargers — more consolidated than any category in this series.
We mapped 14,614 Starbucks and 7,748 Dunkin' locations. The Northeast-Dunkin'/West-Starbucks split isn't a stereotype — it's a 5-to-1 divide in real data.
We audited every Chrome Web Store listing's data-safety disclosures: 69,039 extensions collect data, 3,839 collect financial data, 994 health data.
Germany legally bars corporations from owning pharmacies. We mapped 9,271 of them against CVS, Walgreens, and Boots to see what that actually looks like.
Engineering is the top named department (~11.8k), but Store Hourly alone is ~5k. We ranked ATS department and employment-type labels on open postings.
Two benchmarks and a third internal test, synthesized: engine choice, architecture, and IP-timezone coherence each failed alone against a real anti-bot target.
Tracking 17 companies' market cap, 2016-2026: Nvidia dropped out of the world's top 10 in 2022, then became Earth's most valuable company within 3 years.
Kalshi had Spain 43%, Argentina 28%, draw 29% for regulation time. Polymarket had Spain 59% outright. Real price data from before, during, and after the final.
Scanning Polymarket's biggest markets for the sharpest reversals: a NYC mayoral race swung 92 points in a month, beating 2024's Biden-to-Harris swap.
We ran ChromiumFish, patchright, camoufox, and zendriver against a free detector and a live Cloudflare target. All four tied — for different reasons.
We ran native and JS-patched stealth browsers through free detectors and two live Cloudflare targets. All tied on stealth — IP reputation decided pass or fail.
460 top box office releases, 1980–2025: average runtime rose every decade, 111.6 to 129.8 minutes — a 20-minute gain, driven hardest by sci-fi and action.
A new discovery tier — web mentions, not curated seed lists — added 324,523 X profiles. They verify a quarter as often and have a sixth as many mega-accounts.
820,548 X profiles hold 47.5 billion followers between them. Gini coefficient: 0.94 — beyond Brazil or Russia's wealth inequality, the highest on record.
A 2,462-account X audit found 63% fill in location — Common Crawl accounts (65%) beat curated, notable ones (51%), flipping this series' usual pattern.
We matched X profiles against Wikidata notability. At the same follower count, 9% of notable people carry the blue check — versus 46% of GitHub developers.
Job title, employer, 'opinions my own,' a link — the classic X bio is fading. Newer arrivals leave it blank, a pattern seen in two independent groups.
Guangdong holds 10.9% of China's 7.4M Google Maps listings, but Beijing has double its website coverage rate. We mapped all 31 provinces.
X's help page still says you can follow 5,000 accounts. We measured 325,553 real profiles: nobody small enough to be capped ever gets past ~7,500.
Domino's has 24,435 open jobs on one board — more than the entire Ashby ecosystem. 198 mega-boards dominate crawled hiring volume.
We pulled 325,553 public X profiles and ranked them by lifetime posts. The top account has 131.6M posts. Ten of the next twelve are Japanese brand bots.
We checked 1,935,047 open job postings for genuine web-scraping duties. Found 280 (0.0145%) — only 2 are titled 'Web Scraper.' Here's what exists instead.
9 of China's top 10 Google Maps categories are real businesses — vs. 4 of 10 in Japan, where shrines, temples, and parks dominate instead.
China is the 2nd-largest market in Crawlora's Google Maps dataset — yet only 1.3% of listings have ever been reviewed, and 5.0% have a website.
Tokyo holds 13.1% of Japan's 4.9M Google Maps listings and a 67% website rate vs. 57% nationally. We mapped all 47 prefectures.
6 of Japan's top 10 Google Maps categories by volume aren't businesses — they're shrines, temples, parks, and apartment blocks.
We analyzed 4.9M live Japan Google Business Profile listings: 98.1% have a review, but only 4.6% clear the local-pack reputation bar.
Claude, ChatGPT and OpenAI mentions run 2–5x higher in the newest postings than an older slice of the same employers. Not a startup-mix or text-length artifact.
Apple's version history for 104 major apps: a ~6.7-day median cadence, Wise updates every 2.5 days, Khan Academy every 73, and PayPal is 4x overdue.
Kavinsky's death spiked search 100:8 for his name over 'Nightcall,' but YouTube favored a fan upload over the AP wire while TikTok favored the wire 39:1.
We counted 1,138,704 open ATS postings across 12 providers. Bengaluru/Bangalore alone has 10,098 open roles — more than San Francisco and Boston combined.
Our X dataset is seeded from notable people: only 19.6% of accounts have under 100 followers, vs. ~50% for active accounts in published research.
AI coding flooded the app stores — 2025 had the most new apps since 2016. But of ~18,000 apps that hit traction and survive today, the birth-year peak is 2019.
Brand New Day's premiere split into 5 barely-overlapping subreddits in 24h. The search data says the casting-mystery angle beats the fashion angle, clearly.
Nolan's Odyssey scores 88-97% on four review measures and 54% on a fifth. We pulled the actual reviews to find out why Metacritic alone disagrees.
American grounded every flight nationwide for ~51 minutes on July 28. Trends and Reddit reacted in minutes — the app-review record hasn't, as of this pull.
Our TikTok index holds 80x more creators just above 1,000 followers than just below. That cliff is a constant in our own ingest code, not a fact about TikTok.
The victim disclosed Jul 16 and search hit its monthly low. OpenAI's attribution Jul 21 sent it to 25. "AI safety" never moved. Six signals, ten framings.
Themes are a quarter of the Chrome Web Store. One publisher, Wallsflow, is behind 10,362 of the 75,170 themes — 13.8% of every theme in the store.
A review-velocity occupancy model landed at 60% for Austin, near AirDNA's 54%. Not validation: a biased sample and an undercounting model canceled out.
US search interest in "Flock camera" went from flat to 100 in 14 weeks. All 9 rising queries ask what it is. The top query is a map. We pulled 6 signals.
Reddit's $60M Google AI deal is being renegotiated. RDDT fell 8% on 2x volume the day it broke, but search interest and insiders stayed calm.
We analyzed 18.1M live US Google Business Profile listings: 10.1% have never been reviewed, and only 8.4% clear the local-pack reputation bar.
We tried to count AI-lab mentions across 697,439 X bios. Two-word lab names collapse into noise; only single-token names like OpenAI or DeepMind hold up.
We track 17,064 company career-page boards across 14 ATS platforms. 3,510 now block our crawler, 2,698 have vanished — 36.4% of everything we've ever found.
No one ranks apps by rating count. We built one: WhatsApp leads Google Play with 240M ratings, the App Store leader is different, and the gap runs to 62x.
We added 11 more 2026 World Cup sponsors and checked the Lenovo-Vivo swap in weekly Google Trends data. The pattern from the original 12-brand study holds.
173 months of Redfin data: the 2021 seller's market unwound into a frozen standoff, then split — Sun Belt to buyers, Rust Belt to sellers.
Cuban's employee-stock push spiked on Google Trends within 48 hours. We pulled the real reaction across five platforms — it's a different story each time.
We measured all 314,807 Chrome Web Store listings: 288,044 have under 1,000 users and 67,934 have none at all. Just 1,776 clear 100,000 installs.
Today's top free and paid app charts on the App Store and Google Play: ChatGPT leads Android free, App Store paid is 80% games, Android paid is 0% games.
We correlated 12 World Cup sponsors' Google Trends data against 'FIFA World Cup' search interest since 2004. Most show almost no real signal.
We counted 95,548 Japan Airbnb listings. Its 26.8% Superhost rate — highest of any major market — traces to minpaku rules, and Osaka dwarfs Tokyo's labels.
We joined two top-1M censuses: 12.8% of the top 100,000 sites is closed to Cloudflare's /crawl endpoint, and 29.1% of Cloudflare's own footprint.
Visa's SEC filings have named the World Cup every cycle since 2014 — marketing spend has swung from a 9% drop to a 44% jump. Real filings, real numbers.
Of the 1,776 Chrome extensions with 100,000+ users, 885 request access to every site you open — and 394 of those also declare they collect data.
We counted 1,231,344 US Airbnb listings and their hosts. Superhost rates run 10.6% to 28% by metro, and vacation towns carry twice the listings per host.
Doomsday's trailer hit 100 on Google Trends; Dune never cleared 1. Yet Reddit runs on fatigue, YouTube defends it, and TikTok is Team Dune. We pulled all five.
We counted 354,460 UK Airbnb listings. Half of London's have under 10 reviews and just 1.7% reach 200+ — Edinburgh, far smaller, has 10× the mature supply.
YouTube's top World Cup final comment (14,000 likes) cites a stat. TikTok's top two, on a different clip, are both about Trump — not the match.
We mined FIFA 22's Steam reviews around EA's server shutdown. The Very Positive score never moved — reviews naming the dead servers are twice as negative.
FIFA's World Cup app averages 2.65 stars, its ticket app 1.79 — FIFA's year-round app holds 4.62. Real App Store and Google Play data, two days post-final.
World Cup final tickets hit $2.3M on resale, but FIFA's own platform still had 252 unsold that morning. What the anti-bot data on Ticketmaster and AXS shows.
#worldcup2026 views doubled (+116%) during the World Cup, but the typical creator's follower count fell in all 26 measured nations.
Real Reddit and TikTok timestamps show the World Cup final crowd boo spread across 14 subreddits and dozens of accounts within hours — a live case study.
Hours after Spain beat Argentina at MetLife Stadium, 20 of the top 30 US Google Trends searches were World Cup-related, pulled live, not from a recap.
We counted 1,128,909 open jobs across 11,703 company career boards. Workday carries 63% by volume — far above its ~39% share of large employers.
We scanned the top 1 to 10 million sites to map how the open web defends itself: 53.5% run an anti-bot wall, 9.33% block AI crawlers, and 14.1% are dead.
Visa's marketing spend rose 44%, and its SEC filing names the World Cup as part of why. A hotel REIT flagged it as a demand driver too.
We mined 1,610 App Store, Google Play, and Reddit posts about the Claude app. In all three, pricing and rate-limits beat quality complaints — every time.
We measured 39,241 AI Chrome extensions. The AI labs' own — Claude, ChatGPT — rate far below third-party aggregators like Sider and Monica. The data.
976,925 EDGAR filers indexed: only 4.7% are operating companies, Delaware incorporates 56%, and ETFs dominate the 13F ownership graph.
We mined 92,088 App Store and Google Play reviews of X. The 4.6-star rating never budged — but written-review sentiment and topics shifted sharply after 2022.
Free-to-play is ~7% of Steam's 2024 releases and ~20% of the catalog — yet 35% of US top sellers and the #1 game by live players are free. The paradox, in data.
We ranked the top 10,000 Steam games by owners: the top 1% hold 33% of players, new-game prices hit $9.99, and native Linux support is fading despite the Deck.
The median US home costs 5.1x income; buying takes a $112,046 salary, $30K above what households earn. Mapped for 51 states + 100 cities via Redfin and Census.
At 12.4M Google Business listings the US led website coverage at 61.0%. At 76M listings across six countries, Canada (70.8%) and Germany (67.6%) beat it.
Google Trends demand vs. live US App Store charts for 40 AI apps: search and rank barely align — only ChatGPT tops both; Gemini rides distribution.
27,591 US storefront lenders, owned by public companies, private equity, and a Mexican conglomerate. Payday is shrinking; installment lending is growing.
KinderCare and Learning Care Group, both named in a 2026 Senate PE investigation, run ~2,400 US childcare centers under 13 storefront names.
We measured every Billboard Hot 100 hit from 1959–2025 on Spotify: length peaked at 4:39 in 1992, fell to 3:13 by 2019, and 2025's rebound is in the average.
Private equity bought ~800 HVAC and plumbing firms since 2022. We mapped 30,336 listings and found almost no trace of it. Here is why.
1,000,000 sites fingerprinted: Cloudflare fronts 35.8%, WordPress runs 65.1% of every CMS site, and CAPTCHA prevalence has jumped to 16.9%.
A candy company and a coffee conglomerate own the two largest US veterinary chains. We mapped 46,405 listings to measure it two ways.
Private equity and hospital systems each own 18% of US urgent care. We also found a listing artifact that inflates the count.
Two Google categories for the same service, near-identical size, opposite composition. Pick wrong and you get the wrong owner entirely.
Two companies dominate US eye care and barely share a category. One makes the lenses, owns the brands, the stores, and your vision insurance.
Rite Aid closed every store in October 2025. This dataset still shows about 1,100 of them. Listing data cannot see a chain die.
Across 30 studies one method produced an 18x range in how visible ownership is. Six mechanisms decide whether you can see it at all.
Change only the sort order and the same dialysis duopoly measures 36% or 71%. Which giant looks dominant flips entirely.
The med spa category looks like the most fragmented industry we have measured. The chains are all filed one category over.
The World Cup's biggest TikTok creators aren't in the USA or Brazil — they're in Saudi Arabia, Egypt and the Andes. We ranked all 26 nations by creator size.
On TikTok, #messi (700B views) beats #ronaldo (580B) — and a 17-year-old outranks Haaland. We ranked the 2026 World Cup by hashtag hype, not followers.
We counted every major fitness chain in 132M Google Business listings. The biggest operators don't have their names on any door — and one is nearly invisible.
We tracked 172.9M domains across 80 Common Crawl archives (2018–2026). About 40M are dead — but vanishing from a crawl over-counts death by about a third.
We read ~5M recent App Store & Google Play reviews. The star badge hides a hollow middle: ~80% are 1 or 5 stars, recent iOS averages just 3.15 stars.
Only ~11–16% of podcasts are active — discovery hides the rest. The findable median has ~250 episodes, and AI now publishes more new shows than humans.
We measured ratings across 19 US industries and eight gym chains. Appointment-based businesses beat walk-in ones by half a star — and price barely matters.
We measured every rated US listing in 16 categories, 569,422 in all. The independent premium is real, ranges from 0.06 to 0.71 stars, and we can't explain it.
How many streaming services do you need in 2026? We mapped the 100 most-popular US titles: it takes 11 (~$152/mo) to watch them all — about what cable cost.
Product Hunt trends, 2013–2026: we read every leaderboard. AI agents went from 0 to 9 of the annual Top 10 by 2025, and the trend rotates monthly, not yearly.
We found the densest points in US business data at 3.7cm precision. Three unrelated things produce the same signature, and only one is what you'd guess.
We scanned the top 1,000,000 sites: 53.5% of the reachable web runs a managed anti-bot or WAF — and, surprisingly, the busiest sites run the least.
We measured every star rating in 20M US business listings. The perfect score is the single most common rating, and the reason isn't what you'd expect.
Only 14% of the top 10 million domains are genuinely dead — not the usual 27.6%. Nearly half of the 'dead' web is just blocking bots or serving errors.
How many AI apps are on the App Store? We analyzed 1,490: 84% launched since ChatGPT, the median has just 171 ratings, and five apps hold 45% of all ratings.
We re-sliced our GitHub census by the security tag: the US leads (unlike AI/ML), and followers skew further from GitHub's norm than any domain we've checked.
We pulled 8,505 AI apps off the App Store — 5.7× our first study. The median has 10 ratings, 87% have under 1,000, and the flood is still accelerating.
We compared the top 10 Google, Bing & Brave results for 15 searches: they share the #1 result just 29% of the time. Each engine is a different internet.
We censused 7.85M Airbnb listings across 60+ countries — about 90% of Airbnb's own inventory. Supply, price bands and ratings by country, mapped.
We re-sliced our 973K GitHub census around the ml-ai tag: India leads AI/ML developer geography, and this group is far more reachable than GitHub overall.
We joined Crawlora's Airbnb and Housing datasets by metro. In Gatlinburg, Savannah and Orlando, active Airbnb listings outnumber homes currently for sale.
We enriched 972,576 public GitHub profiles: geography, employers, and a follower distribution so skewed that 95% of developers sit under 100 followers.
We split Crawlora's tech-stack dataset by ecommerce platform: Shopify stores sit behind Cloudflare 97.5% of the time. WooCommerce stores? Just 40.6%.