Google vs Bing vs Brave: Do Results Match?

Everyone talks about "ranking on Google." But Google is not the only place your customers search, and the other engines do not agree with it — or with each other. We ran the same 15 searches through Google, Bing, and Brave using Crawlora's search APIs and compared the top 10 results. The short version: the three engines return strikingly different pages, reward different kinds of sites, and rarely even agree on what belongs at #1.

How much do the engines overlap?

For each search we took the top 10 result domains from each engine and counted how many they shared. No pair shares even half its results on average, and all three engines agree on fewer than 3 of 10:

A page ranking #3 on Bing might be nowhere on Google. If your rank tracker only watches one engine, most of this picture is invisible to you.

They rarely agree on #1

The single most valuable position — the #1 organic result — matched across all three engines for only 2 of the 7 searches where every engine answered (29%). Here is the real head-to-head:

When the engines do agree (credit cards → NerdWallet, password manager → Google's own page), they agree completely. The rest of the time they each pick a different winner.

Each engine is a different internet

Aggregate the top 10s and each engine's taste is obvious. Bing leans on big editorial publishers. Google fills the page with its own properties (YouTube, its answer boxes) plus community content. Brave sits in between:

The Reddit, YouTube & Wikipedia split

The starkest difference is how the engines treat the big community and reference platforms. We measured the share of each engine's top-10 SERPs that contained Reddit, YouTube, or Wikipedia at all:

Google has clearly tilted toward forums, video, and reference pages — the "Reddit on every result" experience people complain about is real in our data. Bing, on the same queries, surfaced none of them and stuck with publisher round-ups. If your strategy assumes "search results look like Google," Bing users are seeing something completely different.

Why this matters for SEO and AI search

• One engine is not the market. Bing powers Microsoft Copilot and a large share of ChatGPT's web citations; Brave runs its own independent index. Pages that rank there earn traffic and AI citations Google-only tracking never sees.
• A win on one engine is not a win everywhere. Because the top 10s barely overlap, you have to measure each engine separately to know your real visibility.
• The cheapest wins are off-Google. Bing and Brave have far less competition for the same commercial terms, and our data shows they reward different content — so a page that struggles on Google may already rank on Bing.

The practical takeaway: track keywords on Google, Bing, and Brave, on a schedule, and watch the deltas. That is exactly what a SERP tracker / rank checker API is for.

Try it yourself

• Check any keyword across engines right now with the free SERP checker — enter your domain and see where you rank on each.
• Build ongoing, multi-engine rank tracking with the SERP monitoring API on Google, Bing, and Brave — normalized JSON, one API key.

Methodology

We searched 15 popular commercial and informational queries — best running shoes, crm software, project management software, best vpn, electric cars, web hosting, standing desk, best credit cards, password manager, email marketing software, noise cancelling headphones, accounting software, best laptops, web scraping api, ai writing tools — on 2026-06-10, US region / English, and recorded the top 10 organic result domains per engine via Crawlora's Google, Bing, and Brave search endpoints. Domains were reduced to their registrable form (so www.reddit.com and old.reddit.com both count as reddit.com). Bing returned for all 15 searches and Brave for 14; Google's browser-rendered results returned within our timeout for 7 of 15 — its SERP is by far the slowest and hardest to fetch, which is its own argument for a managed API. Cross-engine and #1 statistics are computed only over the searches where the relevant engines both answered (Google pairs n=7; Bing∩Brave n=14). It is a snapshot, not a longitudinal study — search results shift constantly, which is the whole reason to monitor them.