Ulta Beauty Product Reviews API

Endpoint facts

Method

GET

API path

/ulta/product/reviews

Auth

apiKey

Credits

3 credits/request

Platform

Ulta Beauty

Response schema

#/definitions/ulta.productReviewsResponseDoc

Overview

Returns one page of an Ulta Beauty product's normalized customer reviews, plus the retailer's own site-wide rating summary (rating count, average rating, recommended ratio, rating histogram) for the product. product_id is taken from a search result's product_id field or a product page's URL. A product with zero reviews, or a well-formed but unrecognized product_id, returns a normal, empty result rather than an error. Developers commonly use this endpoint for data enrichment, monitoring, research dashboards, internal automation, and agent-native workflows that need repeatable structured public web data. Authentication uses the documented Crawlora headers, and usage is metered with the credit cost shown on this page.

Authentication

Send your scraping API key in the x-api-key header. Use the console API Keys page to rotate or select the active key.

Billing

Endpoint usage is metered in credits. The plan prices, included credits, limits, and overage rates below match the active backend billing configuration.

Credit cost

3 credits/request

Charged response

Successful 2xx responses

Infrastructure behavior

This endpoint is executed through Crawlora's managed scraping infrastructure.

• Proxy strategy: managed automatically where needed
• Browser rendering: enabled for supported targets that require rendered HTML or JavaScript execution
• Browser cluster: supported dynamic workloads can be routed through distributed browser instances
• Retry behavior: automatic retry/fallback may be used depending on endpoint type
• Challenge handling: challenged pages or unusable upstream HTML are detected and surfaced clearly when they cannot be used
• Billing: credits are charged only for successful 2xx responses
• Observability: responses include request context where available

Response behavior

- `rating_count`, `average_rating`, `recommended_ratio`, and `rating_histogram` are the product's site-wide aggregate rating summary, not just this page. `rating_histogram` is the count of ratings per star, ascending: index 0 is 1-star, index 4 is 5-star. - A product with zero reviews, or a well-formed but unrecognized `product_id`, returns a normal, empty result (`count: 0`, `total_reviews: 0`) rather than an error -- the review source does not distinguish an unknown product id from a real, reviewless product. - A malformed `product_id` returns `400` before any upstream request is made. ```json {"code":200,"msg":"OK","data":{"product_id":"pimprod2020260","page":1,"page_size":10,"total_pages":203,"total_reviews":2028,"rating_count":11861,"average_rating":4.45,"recommended_ratio":0.66,"rating_histogram":[428,380,825,2021,8207],"count":10,"source_url":"https://display.powerreviews.com/...","fetched_at":"2026-08-11T10:00:00Z","reviews":[{"id":"585043647","rating":5,"headline":"Best mascara","body":"I have fairly long, thick eyelashes...","author":"ollie","location":"NYC","verified_purchase":false,"created_at":"2026-08-01T12:30:29Z"}]}} ```

Error behavior

Crawlora does not silently return bad data when the upstream page cannot be used.

When possible, Crawlora returns structured error context so your integration can retry, back off, or inspect the request.

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