7NOW API endpoint
Use Crawlora's 7NOW Product API to extract supported public 7NOW data as structured JSON. This page includes request parameters, cURL examples, response schema, error behavior, credit cost, and a Playground link for testing before integration.
/7now/productReturns one product's complete reference record: description, the full nutrition panel (serving size, calories, fat, cholesterol, sodium, carbohydrates, protein, vitamins and allergen "contains" list), the declared ingredient list, the allergen statement, size and flavor variants, related products, and any attached promotions. product_id comes from GET /7now/search, /7now/catalog or /7now/category. This record is store-independent and deliberately carries no price, availability or stock -- use those three endpoints for per-store pricing and availability. An unknown product_id returns a 404. Developers commonly use this endpoint for data enrichment, monitoring, research dashboards, internal automation, and agent-native workflows that need repeatable structured public web data. Authentication uses the documented Crawlora headers, and usage is metered with the credit cost shown on this page.
Request parameters are generated from the active endpoint catalog. Required values must be sent before Crawlora can call the upstream public web data source.
| Parameter | Type | Required | Default | Description | Example |
|---|---|---|---|---|---|
| product_id | string | Yes | 7NOW product id, from GET /7now/search, /7now/catalog or /7now/category. | ||
| x-api-key (header) | string | Yes | API key required |
curl -X GET "https://api.crawlora.net/api/v1/7now/product" \ -H "x-api-key: $CRAWLORA_API_KEY"
Send your scraping API key in the x-api-key header. Use the console API Keys page to rotate or select the active key.
Endpoint usage is metered in credits. The plan prices, included credits, limits, and overage rates below match the active backend billing configuration.
| Plan | Price | Included credits | Daily cap | Rate limit | Overage |
|---|---|---|---|---|---|
| Free | $0/mo | 2,000 | 500 daily credits | 5/min | No overage |
| Starter | $9/mo | 20,000 | 5,000 daily credits | 15/min | $0.75/1,000 overage credits when enabled |
| Growth | $29/mo | 100,000 | 25,000 daily credits | 45/min | $0.45/1,000 overage credits when enabled |
| Pro | $79/mo | 400,000 | No daily cap | 120/min | $0.30/1,000 overage credits |
| Business | $199/mo | 1,200,000 | No daily cap | 300/min | $0.20/1,000 overage credits |
| Enterprise | $499/mo | 5,000,000 | No daily cap | 1,000/min | $0.12/1,000 overage credits |
This endpoint is executed through Crawlora's managed scraping infrastructure.
Crawlora does not silently return bad data when the upstream page cannot be used.
| Status | Common failure case |
|---|---|
| 400 | Invalid input or missing required parameter |
| 429 | Plan or endpoint rate limit exceeded |
| 500 | Internal execution error |
| 502 | Upstream platform failed, returned unusable HTML, or served a challenge page that could not be resolved |
When possible, Crawlora returns structured error context so your integration can retry, back off, or inspect the request.
| Status | Description | Schema |
|---|---|---|
| 400 | Bad Request | #/definitions/app.Response |
| 404 | Not Found | #/definitions/app.Response |
| 429 | Too Many Requests | #/definitions/app.Response |
| 503 | Service Unavailable | #/definitions/app.Response |
{
"code": 200,
"msg": "OK",
"data": {
"product_id": "178322-2-6-2",
"slin": "178322",
"upc": "00072180687340",
"name": "Large Pizza - Ultimate Pepperoni",
"brand": "Hot Food Pizza",
"category": "Fresh Food",
"category_id": "48423",
"flavor_name": "Pepperoni Pizza",
"size_value": "1WholePizza",
"description": "Pepperoni Pizza loaded with julienne and diced pepperoni, mozzarella, provolone, and parmesan cheeses on red sauce.",
"calories": "360",
"age_restricted": false,
"limit_per_order": 100,
"tags": [
"Pizza"
],
"images": [
"https://deuktbth81ifn.cloudfront.net/7now/US/178322-2-6-2/wghjlebnc3luzvgqmpvz.jpg"
],
"nutrition": [
{
"group": "serving_size",
"entries": [
{
"name": "Serving Size",
"value": "1/8 pizza (111g)"
}
]
},
{
"group": "calories",
"entries": [
{
"name": "Calories",
"value": "360"
}
]
},
{
"group": "cholesterol",
"entries": [
{
"name": "Cholesterol",
"value": "45mg"
}
]
}
],
"nutrition_disclaimers": [
"Percent Daily Values are based on a 2,000 calorie diet."
],
"allergens": "CONTAINS MILK, SOY, WHEAT.",
"ingredients": [
"WHEAT FLOUR",
"WATER",
"SALT"
],
"flavor_choices": [
"Pepperoni Pizza",
"Cheese Pizza"
],
"size_choices": [
"1ct",
"1WholePizza"
],
"related_items": [
{
"product_id": "170776-1-8",
"name": "Whole Breakfast Pizza - Sausage",
"brand": "Hot Food Pizza",
"category": "Fresh Food",
"calories": "550",
"image_url": "https://deuktbth81ifn.cloudfront.net/7now/US/170776-1-8/c473df23034036e1c6c9980fc8f0b1f4e9e63096.jpg"
}
],
"promos": [
{
"id": "6a849a8fa1df2409010c719f",
"short_description": "On Sale $6.99",
"long_description": "$6.99 Whole Pizza!",
"promo_price_cents": 699,
"start_date": "08/21/2026",
"expiration_date": "01/05/2027"
}
],
"source_url": "https://www.7now.com/product/178322-2-6-2",
"fetched_at": "2026-09-05T21:10:00Z"
}
}Request schema
No body schema
Response schema
#/definitions/sevennow.productResponseDoc
| Field | Type | Required | Enum | Bounds | Example | Description |
|---|---|---|---|---|---|---|
| code | integer | No | Code is the HTTP status code or a custom code used to indicate the result of the request @example 200 | |||
| data | sevennow.ProductResponse | No | ||||
| data.age_restricted | boolean | No | false | |||
| data.allergens | string | No | CONTAINS MILK, SOY, WHEAT. | Allergens is upstream's allergen statement, e.g. "CONTAINS MILK, SOY, WHEAT." Absent on products with no declared allergens. | ||
| data.brand | string | No | Hot Food Pizza | |||
| data.calories | string | No | 360 | |||
| data.category | string | No | Fresh Food | |||
| data.category_id | string | No | 48423 | |||
| data.description | string | No | ||||
| data.fetched_at | string | No | ||||
| data.flavor_choices | array | No | ||||
| data.flavor_name | string | No | Pepperoni Pizza | |||
| data.images | array | No | ||||
| data.ingredients | array | No | Ingredients is the declared ingredient list. Upstream splits it on commas, so a parenthesised sub-list arrives as several entries. | |||
| data.limit_per_order | integer | No | 100 | |||
| data.name | string | No | Large Pizza - Ultimate Pepperoni | |||
| data.nutrition | array | No | ||||
| data.nutrition[].entries | array | No | ||||
| data.nutrition[].entries[].name | string | No | Total Fat | |||
| data.nutrition[].entries[].value | string | No | 11.0Gram | |||
| data.nutrition[].group | string | No | fat | |||
| data.nutrition_disclaimers | array | No | NutritionDisclaimers carries upstream's own RDI/daily-value notices. | |||
| data.product_id | string | No | 178322-2-6-2 | |||
| data.promos | array | No | ||||
| data.promos[].expiration_date | string | No | 01/05/2027 | |||
| data.promos[].id | string | No | 6a849a8fa1df2409010c719f | |||
| data.promos[].long_description | string | No | $6.99 Whole Pizza! | |||
| data.promos[].promo_price_cents | integer | No | 699 | |||
| data.promos[].short_description | string | No | On Sale $6.99 | |||
| data.promos[].start_date | string | No | 08/21/2026 | |||
| data.related_items | array | No | ||||
| data.related_items[].brand | string | No | Hot Food Pizza | |||
| data.related_items[].calories | string | No | 550 | |||
| data.related_items[].category | string | No | Fresh Food | |||
| data.related_items[].flavor_name | string | No | Sausage Breakfast Pizza | |||
| data.related_items[].image_url | string | No | ||||
| data.related_items[].name | string | No | Whole Breakfast Pizza - Sausage | |||
| data.related_items[].product_id | string | No | 170776-1-8 | |||
| data.related_items[].size_value | string | No | 1WholePizza | |||
| data.size_choices | array | No | ||||
| data.size_value | string | No | 1WholePizza | |||
| data.slin | string | No | 178322 | |||
| data.source_url | string | No | ||||
| data.tags | array | No | ||||
| data.upc | string | No | 00072180687340 | |||
| msg | unknown | No | Msg is the message that describes the result of the request @example "Request successful" |
Use environment variables for secrets and keep Crawlora API keys server-side.
curl -X GET "https://api.crawlora.net/api/v1/7now/product" \
-H "x-api-key: $CRAWLORA_API_KEY"Crawlora is designed for responsible structured public web data workflows. Customers are responsible for using Crawlora in compliance with applicable laws, third-party rights, target-platform rules, and Crawlora terms.
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