| Primary product type | Developer-first structured web data API (60+ platforms) | All-in-one lead-gen + AI cold-outreach platform |
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| Delivery model | API, hosted MCP tools, and Playground | Web dashboard only, no API or MCP |
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| Best for | Teams building products or pipelines on public web data | Founders and sales teams running outbound campaigns |
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| Lead sources | Search, maps, marketplaces, social, jobs, finance, app stores, datasets | 34+ free finders: Maps, Instagram, LinkedIn, Zillow, Realtor, Bing Maps, YouTube, TikTok, G2, Clutch, TripAdvisor, Yelp, and more |
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| Outreach tooling | None — Crawlora is a data API, not an outreach tool | AI-personalized cold email generation, automatic follow-ups, unified reply inbox |
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| Lead scoring / CRM | None | "Ghost Analytics" lead health scoring (0-100) + searchable lead database |
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| Contact enrichment | Contact API + free Email & Contact Finder (emails, phones, socials by domain) | Bundled into each of the 34+ free lead-finder tools |
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| Output format | Normalized JSON by endpoint | In-app lead database, CRM-style lists, campaign dashboard — no raw API |
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| Pricing model | One credit pool shared across all endpoints (Growth: $29/mo for 100,000 credits) | Lead finding free forever; sending plans $9.99-$99/mo, or one-time credit packs $5-$90 |
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| Agent-native workflows | Hosted MCP tools across the full catalog | None — no API or MCP surface |
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