| Product focus | Multi-platform structured web data APIs, including Google, Bing, and Brave search | Search, Contents, Research, and Finance Research APIs built to ground AI agents and LLM applications |
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| Best for | Structured records from known platforms plus normalized cross-engine SERP JSON | AI apps needing web-scale grounding, cited multi-step research, or financial research with citations |
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| Output format | Normalized JSON by endpoint — SERP-style results with positions, titles, URLs, snippets | LLM-ready snippets with metadata (Search), Markdown or HTML page text (Contents), cited source-backed answers (Research and Finance Research) |
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| Web search | Google, Bing, and Brave endpoints in one normalized shape | Single web-scale search API tuned for AI grounding, with a News endpoint included at no extra cost |
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| Arbitrary-URL content extraction | Not the positioning — documented platform endpoints, not generic URL extraction | Contents API fetches full page text or Markdown for up to 100 URLs per call |
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| Multi-step, cited research | Not offered — returns raw structured data for your own step | Research API runs tiered, cited multi-step research across 5 effort levels (Lite to Frontier) |
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| Finance-specific research | Not offered | Finance Research API layers licensed S&P Global structured data for filings, macro data, and multi-step calculations |
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| Exact SERP positions | Position-accurate normalized results for rank tracking and monitoring | Ranked web-scale results tuned for grounding, not a literal rank-tracking SERP |
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| Coverage beyond search | Maps, social, video, audio, podcasts, marketplaces, app stores, reviews, business, and finance | General open-web search, content, and research; no platform-specific endpoints |
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| Pricing model | Credit-based, billed on success; 2,000 free credits/month, no card | Per-call across 4 priced APIs: Search $5/1k calls (100 free/day), Contents $1/1k pages, Research from $12/1k calls, Finance Research from $110/1k calls; $100 free credit, SOC 2, ZDR available |
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